When choosing a car, there are many factors that influence the final decision of whether to buy it or not.
To mention several examples, the budget, size, age and gender of the client, use and brand of the vehicle can appear as important agents in the choice. Of course, when it comes to a new model, the dilemma of choosing the color is not long in coming.
There are a large number of studies and theories about the meaning of color in a car. Some say that it is a reflection of the personality of the driver, others say that it is a matter of common qualities or emotions of the owner.
According to color psychology and the opinion of several experts, inclinations towards certain colors change over time and may vary depending on the regions of the Island or the type of car. Another important fact is that most people choose black and white cars because they are synonymous with elegance, glamor and emotional security.
Below we present the most common colors in cars and what they reflect:
- Yellow: Over the last decade, bright colors have gained notoriety in the market. In particular, this tone which we see mostly present in sports vehicles and represents 2% in the world market.
- Blue: Blue is associated with intelligence, peace and tranquility. Did you know that this color is considered attenuating and pressure reducing? Despite these wonderful qualities, blue cars make up 8% of the world market.
- Red: Red is a color that expresses passion, love, action and pure fun. Recent statistics claim that the color red comprises 11% of the current global market. Red always gives something to talk about and captivates the eyes of everyone in its path.
- Grey: This color has gained popularity in the market and already accounts for 16% of the world market. Gray is a serious shade and since it was combined with the metallic tone it has become one of the favorites of men and women.
- White: This color means freshness, avant-garde and youth. Likewise, white denotes elegance, purity and good taste. While it is true that it is a somewhat complicated paint to maintain, 23% of the world’s drivers continue to place it as one of the favorites.
- Black: Black is luxury and elegance par excellence. It currently occupies the first position with 25% of sales in the global vehicle market; This is attributed to its easy maintenance and versatility when it comes to combining interiors.
